Trying to compete with larger corporations can be both frustrating and daunting. This is especially true for small business computer repair shops who have a modest budget. Thankfully, there are several ways you can promote your services without spending a fortune on advertising.
Set Up at Local
Most cities, no matter how big or small, have several activities throughout the year that encourage the people who live nearby to shop local. These events typically require businesses register and set up a booth or table. Because of this, you will need to bring some items along to help promote your shop. Along with business cards, consider hiring a custom sticker manufacturer to print up some stickers that you can hand out to potential clients. If you don’t like the sticker idea, then substitute for customer pens, which work just as well.
Utilize Social Media
Social media is a powerful tool for businesses of all sizes. Not only does it let you advertise your services without cost, since you are paying for internet anyway, but it also gives you the opportunity to connect with clients, which can prove invaluable in many ways. Clients can provide you with feedback to help improve your business and even help promote your services. Just make sure to keep active on social media and regularly engage with your followers.
Maintain a Website
Along with an active social media presence, you should maintain a website that lists all the information that customers would need and want to know. Info such as the services offered, base price of said services, location of your shop, contact information, business profile and links to your social media accounts should be included.
Spend Money where it Counts
In today’s age, getting your website or listing higher up in Google searchers is the way to go when trying to advertise your business. This will probably require the help of an SEO expert who can tailor your website so it ranks higher in important search terms, such as “computer repair”. If you would rather keep things more locally and not worry about reaching the masses out of your area code, then you should invest in advertising with local radio stations, news channels and newspapers.
When trying to promote your computer repair shop, avoid merely choosing only one method. Instead, use multiple methods to improve your chance of reaching your target audience.