Late last month, after years of delays, Blackberry finally unveiled its powerful new Blackberry 10 OS. Debuting alongside the OS were the first two devices to support the new software – the Blackberry Z10 and the Blackberry X10. While the X10 sports a Blackberry keyboard and touchscreen, the Z10 is all touch. The X10 will satisfy current Blackberry owners who have resisted the urge to switch to the latest Android devices or iPhones, but the Z10 is clearly aimed at recapturing lost market share. From a business perspective, this is a terrific development – and here’s why.
RIM’s Blackberry handsets absolutely dominated the business world during the 2000s. They were coveted by users who fell in love with their keyboards and emailing capabilities, which were years ahead of their time during RIM’s peak. Businesses loved the handsets for their security features, as Blackberry handsets were world-class in keeping sensitive business data secure and safe from anyone other than authorized users.
The pairing of Blackberry and business was a match made in heaven, but the last few years saw it slowly fizzle as the popularity of BYOD – bring your own device – surged. As the iOS and Android became more and more advanced and offered increasing functionality, employees grew tired of their Blackberry devices. iOS and Android were great for almost everything that a computer would do, while Blackberry was only good at email and was even beginning to feel outdated in that department. As employees lobbied businesses to allow BYOD, corporate security became more and more fragmented as IT departments struggled to keep optimum security protocols in place for different platforms and devices.
From this perspective, the Blackberry Z10 is going to be a huge benefit for businesses. It has the security features and messaging support that businesses love, but it also has the aesthetics and user-friendly experience that employees have come to crave. The Z10 is closing the gap between corporate and user interests, meaning that it’s a device that everyone can agree on. IT departments won’t be so challenged to keep up with support for multiple platforms, and employees won’t feel as though they’re carrying an obsolete product.
Even if the corporate support is taken as a given, there still remain aspects to the Z10 that are a major plus for businesses. One is the massively enhanced productivity that comes with the fact that the Z10 runs on a brand new platform. Blackberry OS 10 was built from the ground up with speed and multitasking in mind. The trackball’s been ditched on the Z10, but Blackberry didn’t just rip off Android or iOS and call it a day. Blackberry 10’s interface is very reliant on swipes. Although this does require a small adjustment period for new users, it pays dividends. The interface is fast and fluid, and it’s easy to navigate between multiple different apps at the same time. The soft keyboard also features a tremendous auto correct system that ensures rapid messaging – a trait that many current Android and Windows Phone 8 devices lack.
It still remains to be seen whether or not the Z10 can bring Blackberry back from the dead. Critics have wondered whether it will be too little, too late for the handset developer. The OS is a dream to use, though, and the fact that it is a Blackberry will help it in the corporate world. If given a chance, the Z10 is going to be terrific for businesses.
This article was submitted by Jacob Blakney, and expert blogger who specializes in internet technology, satellite internet vs. DSL, and social media.
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