Samsung is once again teaming up with Lazada for the return of the Samsung x Lazada Super Brand Day 2026, bringing major discounts across smartphones, smart TVs, gaming monitors, and AI-powered home appliances for one day only on May 21.
Now on its ninth edition, the annual online sale event carries the theme “Dream Deals,” giving Filipino shoppers access to some of Samsung’s latest innovations at significantly lower prices. From flagship mobile devices to smart home essentials, the campaign highlights Samsung’s growing AI ecosystem designed for entertainment, productivity, and connected living.
One of the biggest highlights of the event is the Samsung Galaxy S26 lineup, Samsung’s newest AI-powered flagship smartphones built to deliver enhanced mobile photography, intelligent productivity tools, and improved overall performance. Paired with the new Samsung Galaxy Buds4, users can expect a more seamless Galaxy ecosystem experience for work, content creation, and entertainment.
Samsung is also putting its premium display technologies front and center during the sale. Consumers looking to upgrade their home entertainment setups can explore the company’s Mini LED M70H AI Smart TVs, alongside its OLED, QLED, and Crystal UHD television lineup. For gamers and creators, the Samsung Odyssey QLED Gaming Monitor series is also part of the promotion, offering immersive visuals and high-performance gaming features.
Beyond mobile and entertainment, Samsung continues to expand its AI-driven smart home category with appliances designed to simplify everyday routines. Featured products include Bespoke AI refrigerators, AI Ecobubble washer-dryers, and WindFree air conditioners equipped with intelligent and energy-efficient features.
According to Samsung Electronics Southeast Asia and Oceania Head of Regional Online Business Chang Soo Park, the collaboration with Lazada aims to make Samsung’s latest technologies more accessible to consumers across the region through exclusive online-only promotions.
Here are some of the top deals available during the Samsung x Lazada Super Brand Day 2026:
- Up to 50% OFF select Galaxy devices
- Up to 40% OFF select TVs, sound devices, and monitors
- Up to 45% OFF select digital appliances
With aggressive discounts across Samsung’s biggest product categories, the Super Brand Day sale is expected to be one of the brand’s largest online shopping events this year.
The Samsung x Lazada Super Brand Day 2026 will happen exclusively on May 21 through the official Samsung LazMall Flagship Store on Lazada.
