It can be very stressful for a new small business owner who is facing the prospect of putting their savings on the line and starting their own company. And the statistics are not cheering. Experts estimate that over half of all small businesses fail within the first year, and 90% of all businesses will fail within the first 5 years. While these are harrowing statistics, your small tech business doesn’t need to be just another number.
One of the most important ways to keep your new tech business from being another statistic is by setting a realistic budget and living within it. All too often, new small business owners underestimate the amount of risk they are taking when they acquire debt to start their business. Most entrepreneurs are also overly optimistic about their sales. The same optimism that makes them go-getters who are willing to take the chance to start their own business also makes them more likely to imagine the outlook is more positive than it really is. Fortunately, designing and sticking to a budget is not impossible. If you need help, contact a local small business owners association or community college for advice and assistance.
When first starting out, a small business owner should not expect to pay themselves a salary for at least the first two years. It’s essential that your new tech business be frugal and avoid wasting money on extraneous purchases. Focus your spending on essential needs and on finding a workforce that will deliver. Travel economically and be prepared to go without so that your company can have the resources it needs.
On the other hand, don’t be afraid to pay for expertise when necessary. If you need help with social media marketing, it’s better to have it done right for a price than to try and do it yourself and make your company look bad. If your business also needs a space for customers, hire reputable interior design services from a group like Design Republic. The face of your business is important, so let the professionals do the work for you.
Finally, don’t underestimate the importance of your reputation. Customer service and transparency don’t have to cost much, but they make all the difference in customer relationships and loyalty. Those qualities will help to take your new tech business to the next level of success.
